The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Learning on the way
Agency: Sancho BBDO / Bogota
Client: ADN
Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 50.0
Rate My Roof
Agency: Clemenger BBDO / Melbourne
Client: Origin Energy
Category: Consumer - Websites / Durable Goods
Points: 25.0
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai
Client: Mercedes-Benz
Category: Consumer - Print / Dimensional Mailing
Points: 25.0
The Banner That Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 25.0
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen
Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 25.0
Close To Home
Agency: BBDO / New York
Client: AT&T
Category: CSR - Online Films & Video / Online Films & Video
Points: 25.0
Close To Home
Agency: BBDO / New York
Client: AT&T
Category: Craft - Cinematography / Cinematography
Points: 25.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung
Category: CSR - Use of Technology / Use of Technology
Points: 25.0
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 25.0
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Consumer - Trade / Full Page or Spread - Campaign
Points: 25.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE
Category: Consumer - Branded Podcast / Branded Podcast
Points: 25.0
Learning on the way
Agency: Sancho BBDO / Bogota
Client: ADN
Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 25.0
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai
Client: Mercedes-Benz
Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Points: 15.0
The Banner that Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M
Category: Consumer - Advertising / Banners
Points: 15.0
Close To Home
Agency: BBDO / New York
Client: AT&T
Category: Craft - Music / Sound / Music / Sound
Points: 15.0
Football or Father
Agency: BBDO / Belgium
Client: Love Condom
Category: Consumer - Print / Dimensional Mailing
Points: 15.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung
Category: Consumer - Digital / Mobile
Points: 15.0
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank
Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 15.0
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 15.0
Spare the Act
Agency: AMV BBDO / London
Client: Curry's PC World
Category: Consumer - Television / Commercials of Varying Length - Campaign
Points: 15.0
Spare the Act - Lap Top
Agency: AMV BBDO / London
Client: Curry's PC World
Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Points: 15.0
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's
Category: Craft - Animation / Animation
Points: 15.0
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen
Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 15.0
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 15.0
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 10.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada
Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 10.0
Mortal Timeline
Agency: BBDO Russia Group / Moscow
Client: intouch Insurance
Category: Consumer - Advertising / Interactive Video
Points: 10.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Advertising / Advertising
Points: 10.0
Motorepellent
Agency: BBDO / Bangkok
Client: Duang Prateep Foundation
Category: CSR - Physical / Digital / Physical / Digital
Points: 10.0
Marilyn
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers
Category: Consumer - Television / 30 Second - Single
Points: 10.0
Guinness - Never Alone Doc
Agency: AMV BBDO / London
Client: Diageo
Category: Consumer - Online Films & Video / Long Form - Single
Points: 10.0
Strings
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission
Category: CSR - Television / Television (Any Length) - Single
Points: 10.0
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto
Client: PepsiCo Foods Canada
Category: Consumer - Applications & Sites / Branded Games
Points: 10.0
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics
Category: CSR - Applications & Sites / Applications & Sites
Points: 10.0
Beach
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia
Category: Consumer - Magazine / Full Page or Spread - Single
Points: 10.0
Mountain
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia
Category: Consumer - Magazine / Full Page or Spread - Single
Points: 10.0
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Consumer - Collateral / Posters - Campaign
Points: 10.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada
Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 10.0
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi
Category: Craft - Writing / Writing
Points: 10.0
Crime Night
Agency: BBDO Belgium / Brussels
Client: SBS Belgium
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 10.0
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women
Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 10.0
Football or Father
Agency: BBDO / Belgium
Client: Love Condom
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
The 2 Euro T-Shirt - A social Experiment
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client: Fashion Revolution
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
The Message from the Lungs
Agency: BBDO / BANGKOK
Client: Thai Health Promotion Foundation
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
Beck's Scratchbottle
Agency: BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client: Anheuser-Busch InBev
Category: Innovation - Package Design / Package Design
Points: 5.0
smart parking ramps
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler /smart MBD
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 5.0
Come Alive Interactive
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew Kickstart
Category: Consumer - Advertising / Interactive Video
Points: 5.0
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank
Category: CSR - Advertising / Advertising
Points: 5.0
The MSSNG Project
Agency: BBDO / New York
Client: Autism Speaks
Category: Non-Profit - Websites / Websites
Points: 5.0
Client:
ADN
Title:
Learning on the way
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Best of Discipline Pencil
Points:
50.0
Client:
Origin Energy
Title:
Rate My Roof
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
3M
Title:
The Banner That Makes You Like Banners
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
CSR - Online Films & Video / Online Films & Video
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Editing / Editing
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Backup Memory
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Trade / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Branded Podcast / Branded Podcast
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
ADN
Title:
Learning on the way
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
3M
Title:
The Banner that Makes You Like Banners
Category:
Consumer - Advertising / Banners
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Love Condom
Title:
Football or Father
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Backup Memory
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Curry's PC World
Title:
Spare the Act
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Sainsbury's
Title:
Mog's Christmas Calamity
Category:
Craft - Animation / Animation
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
P&G India
Title:
Ariel - Share The Load
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
intouch Insurance
Title:
Mortal Timeline
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Duang Prateep Foundation
Title:
Motorepellent
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America / Snickers
Title:
Marilyn
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Diageo
Title:
Guinness - Never Alone Doc
Category:
Consumer - Online Films & Video / Long Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Transport Accident Commission
Title:
Strings
Category:
CSR - Television / Television (Any Length) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
PepsiCo Foods Canada
Title:
Doritos Ketchup "The Hold Out"
Category:
Consumer - Applications & Sites / Branded Games
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Thai Samsung Electronics
Title:
Samsung Memory Recaller
Category:
CSR - Applications & Sites / Applications & Sites
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Air Asia
Title:
Beach
Category:
Consumer - Magazine / Full Page or Spread - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Air Asia
Title:
Mountain
Category:
Consumer - Magazine / Full Page or Spread - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SBS Belgium
Title:
Crime Night
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Love Condom
Title:
Football or Father
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Fashion Revolution
Title:
The 2 Euro T-Shirt - A social Experiment
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Thai Health Promotion Foundation
Title:
The Message from the Lungs
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Anheuser-Busch InBev
Title:
Beck's Scratchbottle
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Daimler /smart MBD
Title:
smart parking ramps
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
PepsiCo / Mountain Dew Kickstart
Title:
Come Alive Interactive
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
